The last Earned track of the day was Author Rank: Getting the Credit You Deserve, presented by Eric Enge, CEO, Stone Temple Consulting, and Shari Thurow, Founder & SEO Director, Omni Marketing Interactive.
The second Owned track session of the day was SCHEMA: The Silver Bullet, with Daniel Schulman, Director of Search Marketing, Donordigital and Kent Yunk, VP of SEO, 3 Q Digital presenting. Moderator Anne Kennedy opened the session with an interesting tidbit, telling us that Duane Forrester, head of Webmaster Tools at Bing, stated that one crawl costs Bing $0.01 to […] Author information Kelsey Jones Search & Social Consultant at MoxieDot
Dave McMullen, Partner/Strategic Planning at redpepper, and Ranvir Gujral, Co-Founder of Chute, presented the first Earned track session of the last day of SES SF 2013: Innovative Branded Content Campaigns to Drive Engagement.
In the second to last Owned track session of Day Two, Bill Hunt, SES Advisory Board member and President of Back Azimuth Consulting, presented targeted strategies for increasing revenue through search keywords and social data mining. He stated that search keyword mining is directly related to social media, as social data can help you find out […] Author information Kelsey Jones Search & Social Consultant at MoxieDot. Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence
The first Owned track of the afternoon today was Badass Blogging: Best Practices to Enhance Your Customer Reach, by Jennifer Evans Cario. The thirty minute presentation focused on why blogs should still be an important part of your online strategy.