Following the holiday season, many people invite positive change into their lives as they resolve to kick off the New Year with a fresh start. And they willing to pay for it, ringing up $5.6 billion in resolutions. New Year’s rings out with opportunities for marketers as well, as they empower people work to make their dreams a reality – or at least drop a few pounds in the process. The weight-loss industry will see the greatest spend annually at $20 billion in revenue. While nearly half of Americans (45%) usually make a New Year’s resolution, by the end of the first week, […] The post New Year’s Resolution E-Commerce: 4 Insights From Bing Ads appeared first on Search Engine Journal .
When I write about SEO and business success, I often realize that I’ve touched upon a point that merits a column of it’s own. This is one such column. It will focus on the fact that online and offline marketing have grown inextricably codependent — especially for local businesses…
Shopping cart abandonment has become one of the major concerns for many online business owners. In accordance with various reputable industry researches, like those by Internet Retailer, Baymard, Forrester, etc., the average shopping cart abandonment rate has risen to almost 70% for the last 3-4 years. The most crucial consequences of this negative tendency are Author information Nicolas Fincher A community and PR manager at www.cs-cart.com , a provider of popular shopping cart software with three standalone editions: Professional , Ultimate and Multi-Vendor