Ecommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results. The changes to the site have led to higher conversion rates and a 60% year on year increase in sales in the two months since relaunch. The site, along with other brands from The Simply Group, was acquired last year by Scott Woodhead, who has founded other successful commerce sites, such as My Glasses Club and Loving Outdoors. It seems that Simply Hammocks needed to work to bring it up to date and to speed (literally), hence the relaunch