Managing different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle can be overwhelming. Amongst all the content that brands, publishers and consumers create, only the most authoritative sources are able to capture consumers’ attention. Why is authority important in content marketing?
If you’re not using SlideShare in your digital marketing tactical mix, you are missing out. As Todd Wheatland said in his session at #SMMW14, ‘whatever you’re selling, there’s a business case here.’ SlideShare is a fantastic opportunity for marketers and businesses for many reasons, including: Huge visibility : over 60 million unique views / month Relevant audience : heavily business focused Improved search visibility: presentations posted on SlideShare tend to rank high in organic search Below are 3 tips to help you achieve success in SlideShare: Optimize Your Content Within SlideShare Similar to search, great content is a prerequisite, but optimization techniques provide the extra secret sauce that result in improved visibility and views within SlideShare