Are you an agency trying to sell super cheap search marketing services to SMBs? If so, here’s some free market research! Last week, I got my kitchen counters resurfaced. Inevitably the service guy asked me what I did for a living
New Report on B2B Content Marketing for 2012: This week started off right with the new report (pdf) from Content Marketing Institute and MarketingProfs: ”B2B Content Marketing: 2012 Benchmarks, Budgets & Trends”. The report offers a great mix of insight into most and least effective content marketing tactics, social media tools, measurement, budgets and compelling data points like: 9 in 10 organizations market with content Content marketers use 8 different content marketing tactics (on average) in their mix The most popular content marketing tactics included social media, blogs, newsletters, case studies and events The least effective content marketing tactics: podcasts, mobile content, digital magazines While SEO is mentioned in the context of measurement, “SEO Ranking”, there is no other mention of the role of search engine optimization in relation to content marketing in the entire report. Either questions were not asked that allowed SEO to be indicated as a response or this is further evidence of the disconnect between content marketers and the role of search optimization as a key traffic driver for content