If you’re looking to build brand advocates, integrate your CRM and social data to ensure you don’t overlook great customers who may have small followings. Building beyond social media marketing and marketing engagement?
Like everyone else, I’m not psyched that Google took away my organic keyword data. It’s pretty uncool and, as a marketer, it makes my life a bit harder. However, analytics is much more than keywords; and, there’s a lot of great information in there that can help drive better… Please visit Search Engine Land for the full article.