Understand which ad creatives move metrics in Meta, and how to keep engagement high across campaigns. The post How To Evaluate Creative Performance in Meta Ads (and What To Test) appeared first on Search Engine Journal .
Meta’s internal documents indicate the company projected $16 billion in revenue from ads for scams and banned goods, creating competition for legitimate advertisers.
Pinterest adds Top of Search ads in beta, expands local inventory ads, and launches Media Network Connect for retailer data integrations.
YouTube’s Promote tool now lets you choose specific calls to action for website traffic campaigns, like “Book now” or “Get quote.” The post YouTube Lets Creators Pick Exact CTAs In Promote Website Ads appeared first on Search Engine Journal .
Study finds TikTok ads yield strong short-term ROI, outperforming other channels for immediate sales. The post TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study appeared first on Search Engine Journal .
Meta tests image ads on Threads, offering new opportunities for advertisers. Learn why this matters, how it works, and what brands should do now. The post Meta Threads Takes the Next Step By Launching Ads appeared first on Search Engine Journal
This guide will show you how to harness the potential of TikTok ads to boost brand awareness and drive conversions. The post How To Optimize TikTok Ads After You Set Up Your Campaign appeared first on Search Engine Journal .
LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. The post LinkedIn Reveals Data-Backed Formula For B2B Ad Success appeared first on Search Engine Journal .
Meta announces a new video tab, AI-powered ad tools, and creator partnership features. The post Meta Announces New Video & AI Features At Advertising Week appeared first on Search Engine Journal .
Meta tightens data restrictions on Business Tools, impacting advertisers’ custom audiences and reporting. Industry experts advise preparation for privacy-focused changes. The post Meta Announces Updates To Business Tools Affecting Advertisers appeared first on Search Engine Journal .