Brands are missing a big opportunity to close the “social loop” and “frack” their owned content.Advanced technologies using […] Author information Chase McMichael CEO at InfiniGraph, Inc. Chase is the CEO and Co-Founder of InfiniGraph
There is no shortage of advice about the role social media marketing should play in a company’s overall marketing plan.
GraphDive Facebook We don’t need to remind you on the importance of social media analytics for marketers and businesses. But with so many social media formats, it’s becoming extremely difficult to chose the right analytics company that will effectively target your audience.
Is Twitter the right place for your social media investment? Whether you have time or ad dollars to spend, this is a question that marketers are visiting and revisiting as the demand for social media performance increases. According to Twitter , 35% of consumers that follow a brand are more likely to purchase from that brand
One of the most compelling challenges for companies entering the world of social business is measurement . The ability to attribute cause and effect directly can be elusive when it comes to measuring business outcomes like increased sales, improved customer retention and lowered support costs