How do you ensure that your Facebook ad campaign is working as hard as it possibly can? For Facebook advertisers, it can be easy to get stuck into the multitude of statistics and metrics that your campaigns generate. For those that are analytically minded, Facebook marketing can feel like being a kid in a candy shop , but can be equally daunting to the uninitiated. Reach, the number of unique individuals have seen your post, gives you an indication of just how far your ad has been seen, but it doesn’t really give you much of an indication of how effective it is
Is your social media marketing campaign a little lackluster? Are you getting results, but not nearly to the scale you would prefer? Many marketers face this problem, especially given the constantly evolving nature of social media.
Social media management can become very time consuming, and that’s why we have compiled a list of some of the best tools to enhance your social efforts. Whether you’re a small business or a large corporation, these tools can be useful for everyone trying to create a consistent social presence. And many are free to use… Social scheduling Hootsuite Hootsuite is among the most popular social media management platforms, offering an overview of all your social networks ( Facebook , Twitter , Youtube , LinkedIn , Instagram ), along with the option to create and schedule content, analyse performance, and monitor your favorite topics and hashtags.
It seems that a social media manager’s job is never done. It doesn’t matter what time of day or day of week you’re in, there’s always more to do.
Image Source: Jason A. Howie/Flickr Attempting to juggle each and every one of your social media accounts can be tricky, scary, and time-consuming. For example, while you’re busy updating your Facebook status, you might have forgotten to favorite a tweet
HootSuite, the popular social media dashboard, announced it will be launching a new comprehensive social media solution for enterprise business. The HootSuite Command Center will provide measurement, monitoring, and engagement information in real-time across various social media platforms in one centralized location
Twitter’s CEO, Dick Costolo, made a live appearance on the TODAY Show yesterday to announce updates to the Twitter experience. The changes affect the look and feel of profiles on twitter.com and the mobile apps for iPad, iPhone, and Android. As of yesterday all twitter users have the option of adding a very facebook-esque header
With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement