With a $200 billion market cap and an active user base that rivals the entire population of China, Facebook has significant staying power.
Mike Stelzner over at Social Media Examiner has published the 6th Annual Social Media Marketing Industry Report based on a survey of over 2,800 marketers. It’s a pretty robust report at 50 pages and covers the gamut of social media marketing topics from the most important social platforms for marketing to the most important social content types to the ways marketers will be changing their approach to social media in the future. Some of the highlights include: 92% of marketers say social media is important for their business (up from 86%) 58% of marketers say original written content is the most important form of content 68% of marketers plan on increasing their use of blogging 61% of marketers plan to increase Google+ activities in 2014 6% of marketers are podcasting and 21% plan to increase podcasting activity Facebook and LinkedIn are the two most important social networks for marketers 64% of marketers plan on increasing their use of LinkedIn You really get a lot of details in this report on all major social networks and activities including Blogging, Twitter, Facebook, LinkedIn, YouTube, Google+, Pinterest, Instagram, Vine, Forums, Podcasting, Snapchat and categories like mobile, social review sites and social bookmarking
What if you could tap into the minds of 3,000 marketers to find out where they stand when it comes to social media marketing? How valuable would it be to know how your peers are handing the time commitments, social media platforms and measurement