How can B2B marketers amp up their social media listening strategy and put it to use in other areas to become better all-around listeners? Social listening is a vital aspect of modern B2B marketing, providing valuable insight into current and potential future customers, yet many marketers treat it almost as an afterthought.
For most brands and marketers, social media is an important and necessary component of their overall digital marketing strategy. Not only does social media help build brand awareness, but it also provides a conversational space for brands to engage their audience outside of their company website or brick and mortar stores or offices
Minnesota hosts some of the top consumer brands in the country: Target, Best Buy, General Mills (Betty Crocker, Wheaties, Cheerios, Yoplait) 3M, Toro and many more. Social media is also a hot topic here in the land of the north with a vibrant interactive marketing community and the always awesome Social Media Breakfast , Minneapolis, St, Paul. SMBMP holds monthly get togethers each month covering a variety of topics (not just marketing) that attract anywhere from 50 to 300 bacon and coffee hungry social media enthusiasts As a provider of social media marketing services to major B2B brands, TopRank has been a long time supporter of SMBMSP