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Modern B2B marketers understand that the key to an effective digital content strategy is meeting customers where they’re at, and giving them what they want.
For both B2B and B2C brands, social media marketing has become an age-old tactic by now. And it’s no surprise.
Panelists including, from left, Jeff Achen, David Krejci, Farrington Starnes and Chuck Olsen address the audience at the January 23 SMBMSP event. Digital marketers have known for some time that video is an essential part of the marketing mix: 76% of B2B companies use video as a content marketing tactic. Video is also an important part of a social media content strategy.