Ty Heath is one of those people who’s reputation precedes them. I had heard of Ty as a marketing industry speaker and force for change working at LinkedIn before finally meeting her in person. The IRL Ty experience did not disappoint.
Outside of marketing and customer service, one of the fastest growing areas in the social media world is social selling . With billions of people connected to social networks for personal and business reasons, time and attention of prospects is both valuable and highly competitive.
This session was targeted mainly for salespeople who want to use social media as part of their sales strategy. It featured Jason Suen, Director of Global Customer Success at Hearsay Social and Patrizio Spagnoletto, Head of Digital at Farmers Insurance. Spagnoletto started the discussing by stating that he believes that marketing and sales should be omni-channel, […] Author information Kelsey Jones Search & Social Consultant at MoxieDot. Editor Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence