While the Philadelphia Eagles were this year’s Super Bowl champs on the field, the overall Super Bowl brand winner isn’t as easy to name.
Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data show. The post Update: Brands saw bigger search lifts from releasing ads early online than actual Super Bowl ads appeared first on Search Engine Land.
Both advertisers opted to drive users to their own sites instead of YouTube. The post 84 Lumber and Avocados of Mexico among Super Bowl advertisers that stood out in paid search appeared first on Search Engine Land. Please visit Search Engine Land for the full article
Quantcast data shows impact of releasing ads and teasers online before the big game.
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. The post Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys appeared first on Search Engine Land
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. It’s a bumper week full of search data, stats on mobile shopping use and a rollercoaster-ride of social channel improvements. Some good, some bad.
Every year, roughly 110 million households (46% of Americans) tune into the most iconic football game of the year.
Ads drove more than 7.5 million incremental searches for Super Bowl advertisers. The post Google: 82 Percent Of Super Bowl Ad Searches Happened On Mobile, Up From 70 Percent appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
You might get information for 2015, depending on how you ask. The post What Time Is The Super Bowl? Google & Bing Are Confused appeared first on Search Engine Land.
Google sometimes makes it Super Bowl Saturday rather than Super Bowl Sunday, as when the event will be held. The post Google’s Not Sure What Day Super Bowl 50 Is Happening In 2016 appeared first on Search Engine Land