Software and app portal softonic.com has been on the receiving end of a manual action from Google, meaning the site’s visibility has taken a hit. As covered by Juan Gonzalez on the Sistrix site , there’s a sharp decline in visibility towards the end of May: The stats show a loss of visibility on various Google sites: Google US (-40%) UK (-33%) Germany (-42%) Italy (-61%) France (-53%) the Netherlands (-31%) Spain (-45%) and more… The major loss in visibility is for Softonics’s biggest directory, /s/ , which accounts for 40% of the entire domains visibility. The full list is here , but suffice to say it contains many of the site’s most popular downloadable assets.
The end of the year in any industry marks a good opportunity to look back on the year and reflect on changes. This is particularly true in the SEO industry, given the volume and intensity of changes that have occurred in 2012 — from algorithmic changes to how SEO is perceived in the organization to… Please visit Search Engine Land for the full article.