This weekend I had the good fortune to present at the Minnesota Blogger Conference where nearly 300 local bloggers gathered to learn, get inspired and network. For my part, I gave a presentation on how blogs are still an incredibly useful tool for marketing. Keeping the reason for blogging top of mind as well as empathy for reader preferences in how they find, consume and act on information are essential if a blog author expects marketing outcomes from their efforts
Last month, in A Search Marketer’s Guide to Google Display Advertising, I discussed recent changes to the Google Display Network (GDN) that are important to search marketers who use both search and display advertising to reach customers.