“News is anything that’s interesting, that relates to what’s happening in the world, what’s happening in areas of the culture that would be of interest to your audience.” Kurt Loder, American journalist. Consider this: does the above quote describe the content of your… Please visit Search Engine Land for the full article.
In this episode of Search Engine Journal, Murray Newlands interviews Perfect Audience CEO Brad Flora about Perfect Audience’s dynamic retargeting tool and the ways in which affiliates are using it to drive traffic and conversions. Perfect Audience is a self-service ad retargeting platform that enables marketers to cookie their website visitors or their Email subscribers […] Author information Murray Newlands Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink.
With the explosion of sites like WordPress, YouTube, Pinterest and Facebook, content can go viral very quickly. By creating high quality, engaging content your brand can be shared around the world within minutes – something that would have cost hundreds of thousands of dollars in marketing costs ten years ago
Unless you have been hiding under a rock, you know that content marketing is an absolutely necessary addition to your online marketing strategy in 2013. If your primary goal is to boost your rankings, you’re in luck because content marketing done correctly can lead to many great links back to your website.
You may find the subject of this column a bit self-serving, since I am a conversion optimizer. Well, it is