The latest John Lewis Christmas ad proves that emotion and data can coexist, using AI to validate the timeless power of heartfelt storytelling. The post ‘Where Love Lives’: The John Lewis Christmas Winning Formula Returns appeared first on Search Engine Journal
YouTube’s new Brand Pulse Report helps marketers measure full brand impact across paid ads, creator videos, and organic content using AI-powered insights. The post YouTube Launches Brand Pulse Report to Measure Full Brand Impact appeared first on Search Engine Journal
CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead. The post The Strategy Gap: Social Video Is Not PPC Video appeared first on Search Engine Journal
Looking to create unique video content? This guide will show you how to think outside the box and come up with fresh video marketing ideas
What is the top emotionally engaging holiday ad this year? What are the common themes that resonated with audiences? Read on to learn more.
YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. The post YouTube Ad Updates: Enhanced Shorts Monetization appeared first on Search Engine Journal .
Get insights into the shifting ad spending trends and strategies for growth in the Interactive Advertising Bureau’s 2024 Outlook study. The post August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024 appeared first on Search Engine Journal .
Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers. The post Google To Upgrade Video Action Campaigns To Demand Gen appeared first on Search Engine Journal .
Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays, read which seven trends will have impact. The post How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda] appeared first on Search Engine Journal .
Uncover the most powerful and emotionally engaging Olympics ads. Dive into the top-ranked Procter & Gamble campaigns that resonated with viewers. The post Top 7 Most Emotionally Engaging Olympics Ads (P&G Campaigns Are Winning) appeared first on Search Engine Journal .