On a gray and snowy morning marketers from the healthcare, finance and government sectors headed to the Swedish American Institute in downtown Minneapolis for a MIMA event titled Interactive Innovation in Highly Regulated Industries . The panel of experts included Marti Nyman , Director of Innovation and Strategy at UnitedHealth Group, Ward Tongen , Principal Digital Marketing Strategist at Medtronic and Kelli Carlson-Jagersma , Collaboration-Strategist VP, Wholesale Social Strategy at Wells Fargo.