Mozilla countersues and says that poor Yahoo search quality caused Firefox to lose market share. The post Yahoo parent sues Mozilla for replacing it with Google as Firefox default search appeared first on Search Engine Land
Amazon and Yelp expected to see biggest search revenue growth rates in US. The post Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80% appeared first on Search Engine Land
The company hopes to address historical quality problems with a matching algorithm.
Yahoo says “Donald Trump” ranked as its second most popular search of the year, while “Hillary Clinton” barely made the top 10. The post Yahoo 2016 Year in Review: ‘2016 Election’ top search term & ‘Election Day’ No. 1 news story appeared first on Search Engine Land
Ads link directly to search results for terms across a number of competitive verticals. The post Yahoo is using display ads to drive search traffic for competitive terms appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
You know, apart from the most obvious search engine. And possibly the second most obvious one too
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we begin with a bounty of up-to-date search marketing stats, then we end with some bizarre Google searches and a quiz
This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google search spending growth has slowed to 22% as CPCs fall 9% Desktop PLA growth rate jumps while mobile growth is strong but slowing Shopping Ads traffic from Google image search and Yahoo surges Google’s expanded text ads have had only a modest impact The report covers the latest trends in paid search , organic search, social media, display advertising, and comparison shopping engines, so let’s cherry-pick some of the highlights… Paid Search Advertiser spending on Google paid search grew 22% Y/Y in Q2 2016, a slight deceleration from 25% growth in Q1.
Verizon has agreed to acquire Yahoo’s operating business in a $4.8 billion cash deal, sealing the fate of one of the internet’s pioneering giants.
Audience retargeting capabilities include site visitors and app customers. The post Yahoo Gemini launches retargeting for search and native ads in US appeared first on Search Engine Land.