Effective performance marketing starts with collecting data and being able to predict consumer behavior and cater to those preferences. In a recent interview from Marketo’s Marketing Nation Summit, Murray Newlands talks with Yaron Zakai-Or from SalesPredict about how marketers can utilize their consumer behavioral data and predict outcomes to help increase marketing success. To find out more, watch the full interview below: These are the key takeaways from the video: Data services can help marketers identify separate levels of consumers and approach those individual segments with appropriate marketing strategies